Sarah Montague has returned to DraftFCB/Chicago as a group management director helping to lead the agency's Volkswagen account. Montague previously worked at Foote, Cone & Belding in the late 1990's and early 2000's as a senor account director. She will now report to Dasher Lowe, a group management director at DraftFCB. DraftFBC was awarded Volkswagen's CRM business in the United States in February following a review.
Most recently, Montague was with TargetCom LLC, par the MDC Partners network, where she was director of client services working with clients such as U.S. Cellular, Best Buy/Geek Squad and HumanaOne. "Sarah understands the importance of using consumer-driven data and analytics to develop campaigns that matter to the consumer," said Mark Modesto, president of DraftFCB North America.
Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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