Sarah Montague has returned to DraftFCB/Chicago as a group management director helping to lead the agency's Volkswagen account. Montague previously worked at Foote, Cone & Belding in the late 1990's and early 2000's as a senor account director. She will now report to Dasher Lowe, a group management director at DraftFCB. DraftFBC was awarded Volkswagen's CRM business in the United States in February following a review.
Most recently, Montague was with TargetCom LLC, par the MDC Partners network, where she was director of client services working with clients such as U.S. Cellular, Best Buy/Geek Squad and HumanaOne. "Sarah understands the importance of using consumer-driven data and analytics to develop campaigns that matter to the consumer," said Mark Modesto, president of DraftFCB North America.