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Michael Renda rumor shot down by WFLD-Channel 32 spokeswoman

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Rumors can surface quickly and be shot down just as fast. That's what happened today when Fox-owned WFLD-Channel 32 general manager Michael Renda was suddenly rumored to be leaving the station, a mere 10 months into his tenure there. But a WFLD spokeswoman quickly refuted the rumor. "It's absolutely not true that Renda is leaving," she said.

Renda and WFLD news director Carol Fowler have been busy in recent months totally revamping the station's news department and its 9 p.m. hour-long late newscast. On-air talent has been jettisoned, and new talent has been brought in, including contributing anchor Anna Davlantes and Mike Flannery, who will start his new job as political reporter next Monday.

Renda had success improving the newscast ratings for the Fox station in Philadelphia, where he was prior to being posted to WFLD. But so far the ongoing overhaul of the WFLD news product has not resulted in any improvement in the ratings for the late newscast.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on June 23, 2010 3:54 PM.

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