Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Is WGN-AM about to add more out-of-town talent?

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Is news/talk WGN-AM (720) about to hire some more on-air talent from out of town? On Thursday, Cincinnati Enquirer media writer John Kiesewetter sounded pretty convinced two talk radio stalwarts in that Ohio River city -- Mike McConnell and Bill Cunningham -- were about to leave their longtime radio home, WLW-AM (700), and sign with WGN.

Both McConnell and Cunningham have been at WLW for some 25 years, and they both have ties to Randy Michaels, CEO of WGN-AM parent Tribune Co. Michaels worked at WLW in the 1980's, and brought McConnell and Cunningham to the Cincinnati talk station, where they have become established stars in the market.

Michaels and WGN program director Kevin Metheny have shown over the past year and a half that they aren't afraid to introduce new talent to WGN and the Chicago market -- a tactic that has upset some longtime fans of WGN. Greg Jarrett and Simon Badinter are two of the notable out-of-towners who have joined the WGN-AM talent roster in the past year. Metheny is trying to attract a younger demo to WGN.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on June 3, 2010 5:03 PM.

Zain Raj departs Euro RSCG and Clive Maclean arrives was the previous entry in this blog.

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