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I Imagine Studio/Evanston and Rotary team up for polio eradication project in Africa

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I Imagine Studio/Evanston and Rotary International have teamed to give people around the world a chance to help kick polio out of Africa. To support Rotary's campaign to eradicate the disease, I Imagine has created an interactive, strategic, viral communications initiative that will allow anyone to sign a symbolic virtual soccer ball online. At www.kickpoliooutofafrica.org, visitors can learn more about Rotary's polio eradication efforts in Africa, make a donation, autograph the digital ball and then see their signatures and comments alongside those of world leaders.

Rotary's "Kick Polio Out of Africa" program was launched earlier this year in Cape Town, South Africa, one of the host cities for the 2010 World Cup. The effort began with the kicking of a real soccer ball that was signed by Archbishop Emeritus Desmond Tutu, a polio survivor. That ball, which has since travelled to 22 polio-affected countries in Africa, has been signed by numerous African heads of state. The ball's tour ends of Alexandria, Egypt, and will eventually return to South Africa where it will be the centerpiece of a special World Cup event. I Imagine's online campaign was designed to mirror the tour the special soccer ball is making through Africa.

5 Comments

Thank you for covering this important project work. This is a great example of using marketing for a cause.

This campaign sounds really neat! What a great idea for getting people involved!

Wow - that is so creative! I love that you can see the signatures on the ball.

Crazy...That's a great idea for a campaign. I love that you can see the locations of everyone that has signed.

What an amazing and creative initiative.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on June 6, 2010 4:48 PM.

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