Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Corona beer salutes the Chicago Blackhawks

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Final CX Blackhawks_For PR.jpgWhen you're a winner, everyone wants to get in on the action. Corona, another popular Mexican brew that is big in Chicago and throughout the United States, is sending its congrats to the Chicago Blackhawks who just won the Stanley Cup.

The salute comes via a new print ad that -- in Corona's familiar, understated way -- simply congratulates the Hawks on their hard-earned victory. The ad execution -- featuring the Corona bottle and lime slice on an inviting beach landscape that is so much a part of Corona's iconic advertising imagery -- is the handiwork of Cramer-Krasselt/Chicago. The ad will appear in select print publications.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on June 10, 2010 3:57 PM.

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