When you're a winner, everyone wants to get in on the action. Corona, another popular Mexican brew that is big in Chicago and throughout the United States, is sending its congrats to the Chicago Blackhawks who just won the Stanley Cup.
The salute comes via a new print ad that -- in Corona's familiar, understated way -- simply congratulates the Hawks on their hard-earned victory. The ad execution -- featuring the Corona bottle and lime slice on an inviting beach landscape that is so much a part of Corona's iconic advertising imagery -- is the handiwork of Cramer-Krasselt/Chicago. The ad will appear in select print publications.