Chip Hoyt has joined DraftFCB/Chicago as executive vice-president, group management director of retail. In this new role, Hoyt will be responsible for leading, integrating and strategically building the agency's total retail marketing offering. He will be a member of the agency's leadership team and report to Chicago managing director Karen Sauder.
Hoyt brings more than 28 years of expertise to DraftFCB in consumer goods marketing, shopper marketing and sales from client and marketing services organizations. Hoyt joins DraftFCB from Crossmark, where he served as vice-president of marketing, responsible for all marketing, shopper marketing and go-to-market strategies for the agency and its clients. Hoyt also worked previously with Young & Rubicam Brands and the Ogilvy Group.