Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Chicago Blackhawks TV ratings continue to climb

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The Chicago Blackhawks TV ratings steamroller continues.

Sunday night's game five of the Stanley Cup finals pitting the Hawks against the Philadelphia Flyers scored a whopping 26 overnight rating (910,000 households) on WMAQ-Channel 5 in the Chicago market, besting the 25.1 rating (878,000 households) for game two of the finals on May 31, which also aired on WMAQ. The Hawks game on Sunday also easily beat all other prime time programming in the Chicago market, including game two of the NBA finals that has the Los Angeles Lakers playing the Boston Celtics for the world champion title. With so many Chicagoans now apparently fixated on the Hawks' effort to win the Stanley Cup, the NBA finals game could do no better than a 7.3 rating (255,000 households) on WLS-Channel 7 in Chicago.

Nationally, however, it was a different story. The Hawks-Flyers game five of the Stanley Cup finals garnered a 3.6 overnight rating (4.32 million households) on NBC, while the NBA finals game two did a significantly-better 10.9 (13 million households) on ABC on Sunday. It's possible more national viewers migrated from hockey to basketball Sunday after sensing the Hawks seemed to be solidly in control of game five.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on June 7, 2010 2:29 PM.

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