Leo Burnett/Detroit took home the Grand Effie top award at the 42nd annual North American Effie Awards ceremony Tuesday night in New York. The agency won for its "I'm In" campaign for the Detroit Public Schools. The campaign was designed to help bolster support for the city's school system.
Several Chicago agencies took home Gold Effie Awards, including Young & Rubicam/Chicago, which was honored for its "Don't Just Go Back. Arrive" campaign for Sears Holdings. Digital Kitchen and Campfire were recognized with a Gold Effie for HBO's "True Blood" campaign, and Energy BBDO/Chicago got a gold for its "Wrigley Orbit Big Pak" campaign for Orbit gum. And Lapiz/Chicago won gold for its "Camping" campaign for Charmin bathroom tissue. Finally, Dig Communications scooped up three Gold Effies for its "One Second Ad" campaign for MIller/Coors.
The Effies annually honor advertising ideas that produce significant results.