Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news launches contest for a new (and cheap) commercial

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It's hardly a new tactic. But it is cheap. And cheap is apparently what, a unit of Chicago-based Orbitz Worldwide, wants. has launched a "we're too cheap to advertise" contest.

The Web-based seller of discounted leisure travel products will award $50,000 in free travel to the person who creates the best 30-second commercial demonstrating how it feels to save with

The idea here, of course, is to circumvent the costs of dealing with a traditional ad agency and let a layman do the hard work of coming up with an advertising concept for It's certainly worked for other brands that have even managed to win over discerning Super Bowl viewers with ads created by consumers rather than ad professionals.

The winning spot in the contest will air on the Travel Channel, which reaches more than 95 million United States households. For more information go to

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I have submitted three cheaptickets videos but I do not have the Travel Channel. How will I know if I am one of the winners?

Sincerely, Sandi (Retired Drama Teacher)

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About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on June 1, 2010 3:42 PM.

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