Some more bad news for Euro RSCG/Chicago. The agency is losing its domestic Barilla pasta ad account to Young & Rubicam, which has for some time handled the Italian pasta company's ad business internationally. The client wants to consolidate the business with one ad agency, and Y & R looks to be the victor in this particular consolidation. A Euro RSCG spokesman said the agency was "disappointed by this mandate from Italy."
The departure of Barilla from Euro RSCG leaves the consumer advertising arm of Euro RSCG/Chicago with one less high-profile account. The Chicago agency also recently lost Valspar paint to DraftFCB/Chicago. Still on the agency roster are Effen vodka, Sauza and Hornitos tequilas and a few other pieces of business.
For a while it looked as if Euro RSCG might be picking up some steam in its efforts to pull itself out of a corpse-like state, at least as far its general consumer advertising efforts were concerned. But lately, whatever momentum the agency had been generating seems to have mostly vanished, even though the shop now has no fewer than two creative leaders in Steffan Postaer and Blake Ebel.
Whatever oomph Euro RSCG/Chicago retains is in its below-the-line efforts, which, of course, do not typically give an agency the chance to demonstrate its creativity to the fullest extent.