The Whitehouse film editing company has launched a new Chicago-based production arm called Cap Gun. It will be headed by executive producer Matt Abramson, director Alex Fendrich and production manager Kaitlyn Parks. The collective will handle all types and sizes of productions, including direction of traditional commercials and the creation of original content (from conception to delivery of finished product). The first work out of the collective is a project for Craftsman tools called "Music Experiment" from Young & Rubicam/Chicago. Cap Gun is also working on an interactive project for Norton coming from Leo Burnett/Chicago.

Matt Abramson started his career at Element 79/Chicago and moved to DDB/Chicago. In 2008, he helped launch One at Optimus and served as the company's content producer. Fendrich performed with famed improv troupe Second City and directed spots for clients such as Western Union and Cricket Wireless. Parks also helped launch One at Optimus/Chicago.