Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Whitehouse launches production arm in Chicago

| No Comments

Abramson_Fendrich_Parks.jpgThe Whitehouse film editing company has launched a new Chicago-based production arm called Cap Gun. It will be headed by executive producer Matt Abramson, director Alex Fendrich and production manager Kaitlyn Parks. The collective will handle all types and sizes of productions, including direction of traditional commercials and the creation of original content (from conception to delivery of finished product). The first work out of the collective is a project for Craftsman tools called "Music Experiment" from Young & Rubicam/Chicago. Cap Gun is also working on an interactive project for Norton coming from Leo Burnett/Chicago.

Matt Abramson started his career at Element 79/Chicago and moved to DDB/Chicago. In 2008, he helped launch One at Optimus and served as the company's content producer. Fendrich performed with famed improv troupe Second City and directed spots for clients such as Western Union and Cricket Wireless. Parks also helped launch One at Optimus/Chicago.

Leave a comment



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on May 21, 2010 4:11 PM.

McDonald's CEO says Ronald McDonald isn't going away was the previous entry in this blog.

Shedd Aquarium opens in-house agency and unveils new ad campaign is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.