After a year-long search, Cramer-Krasselt/Chicago finally has a new executive creative director, Kevin Flatt, 40. He starts his new job June 1. Most recently, Flatt was an executive creative director at Leo Burnett and Arc North America, where he was the digital practice lead. Clearly, C-K, like so many other shops of late, has signaled with the selection of Flatt that it believes digital will be a key aspect of any agency that hopes to survive and prosper in years to come.
"We're already a very good digital shop, and we've been steadily adding talent and resources as part of our aspiration to be one of the best," said Marshall Ross, chief creative officer at C-K. Of course Ross's comments and the selection of Flatt beg the question of whether this kind of creative talent and a major emphasis on this part of the total marketing effort will combine to give C-K a creative profile that is more capable of attracting the best clients as they seek new agency partners.
Flatt's most significant claim to fame as an ad creative, it would appear, is his involvement in the development of the BMW Films at Fallon/Minneapolis. At the time of their release several years ago, these films garnered considerable attention and were seen as a sign of how important efforts in the digital world could be in brand marketing. Now, of course, those films seem painfully old hat in the what-have-you-done-for-me-lately world that is the advertising business today.