For maximizing the opportunity to debut a new hospital with a multi-faceted communications campaign of events, media relations and internal and external outreach, Sherman Health and Kathy Schaeffer and Associates Inc. took the Publicity Club of Chicago's top honor, the Platinum Award for the best overall public relations program at the 51st annual Publicity Club of Chicago's Golden Trumpet Awards ceremony on Friday at the Palmer House Hilton Hotel.

The Brand Builder Award for the program most significantly enhancing and promoting a brand for an organization, product or service was presented to the Chicago Botanic Garden for "More than a Pretty Garden." The Elynore Dolkart Meserow Creativity Award for exceptional creativity in a public relations campaign went to Edelman Worldwide for "Axe Dark Temptation: As Irresistible as Chocolate."

And the Edwin J. Shaughnessy Quality of Life Award for the year's foremost contribution to improving quality of life in society through PR was given to the Illinois Coalition for Immigrant & Refugee Rights for "Rigo Padilla: Outstanding College Student, Deportation Halted."