The late James "Yamus" Mudra, an editor who influenced many of the most memorable ad campaigns to come out of Chicago's top agencies, will be inducted into the Hall of Fame of the Association of Independent Creative Editors during the 9th annual AICE Awards show slated for May 20, at the Field Museum in Chicago. Naming Mudra posthumously to the AICE Hall of Fame was a unanimous decision by members of the AICE Chicago Chapter, which is hosting this year's awards presentation.
"It was not just that his work helped define what advertising from Chicago was all about in the '80's and '90's," said Bob Carr, an editor at Red Car/Chicago, "but also the role he played in our community that we are acknowledging." Mudra mentored many young editing talents during his years in the business. "As a young editor, I studied his work and tried to emulate his style," said Tim McGuire, founder of Cutters/Chicago. "Yamus was a quiet, unassuming talent with a great feel for storytelling," added McGuire. Among the many spots Yamus edited over the years were commercials for brands such as Bud Light, McDonald's, Hallmark and United Airlines.
Two of Mudra's most memorable ads are Budweiser Light's "Downhill," and "Heartland," another Bud Light spot produced to support the 1984 Olympic Games. We vividly recall both of these superb spots and remember enthusiastically writing about them when we penned an ad column for Crain's Chicago Business during the 1980's. These commercials will undoubtedly stand the test of time and remain a testament to Mudra's great talent.
Tickets for the May 20 awards ceremony can be purchased online at www.aice.org.