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Lewis Lazare follows Chicago media and marketing news

Einstein Bros. Bagels goes the "holey moly" route

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"Holey Moly!" is the new tagline Young & Rubicam/Chicago is introducing for Einstein Bros. Bagels, an account the agency recently picked up. The new line will be visible in online banner ads for the company and in various branding efforts at the bagel chain's Web site. So what are we to make of "Holey Moly!"? According to the agency that chose the line to encapsulate what Einstein Bros. is all about, "holey moly" is "the surprise ingredient in every Einstein Bros. creation." Put another way, "Einstein Bros. delivers surprise and invention with every experience." This isn't an elaborate effort. But how many campaigns are in these difficult economic times?

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on May 24, 2010 2:54 PM.

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