Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Comcast SportsNet Chicago ratings prove Chicago is a sports-loving town

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Comcast SportsNet Chicago has done many things right, but what it has done the best is make itself the must-turn-to cable channel for sports programming in Chicago. And CSNC is getting the ratings to prove it has become a powerhouse cable channel option in the local market.

During the past six weeks from April 1 through May 16, for instance, on every night when it carried a live pro game, CSNC was the highest-rated cable outlet in the Chicago market, besting all other cable channels in both household ratings and in the key 25 to 54 adult demo.

And among all TV outlets -- cable and otherwise -- CSNC was first among men 18 to 34 and men 18 to 49. So the channel is clearly connecting with its core target demos. Certainly the strong ratings performance by the Chicago Blackhawks helped Comcast boost its performance during the past six weeks.

But CSNC president James Corno believes the cable channel's good ratings are proof of the city's strong connection to sports. "The past six weeks have demonstrated the incredible passion of Chicago sports fans and the depth of of our local sports coverage," said Corno.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on May 18, 2010 2:53 PM.

WLS-Channel 7 to air special about Chicago's Asian-American community was the previous entry in this blog.

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