Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Comcast SportsNet Chicago boosts Web offerings

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Comcast SportsNet Chicago is beefing up its digital offerings at The cable sports channel has unveiled a new look for its Web site with user-friendly features, including the ability to comment on and share videos and play videos from a rotating slide show. The site also boasts a sports video library, with coverage of the Chicago Blackhawks, Bulls, Cubs, White Sox and Bears. Comcast SportsNet Chicago's managing partner Comcast Sports Group and SB Nation also have established a content-sharing and cross-promotional partnership that will allow sports fans to access content from both outlets on each other's Web sites.

In addition, CSNC has added Joe Marino in the newly-created position of digital sales manager. Marino previously was an account manager with alternative rock WKQX-FM (101.1). Since relaunched in August, 2009, the site has experienced a 238 percent increase in visits, a 243 percent increase in page views and a 213 percent increase in unique visitors.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on May 25, 2010 11:22 AM.

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