Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Chicago Blackhawks unveil new TV program for kids

| 1 Comment

The Chicago Blackhawks have been smart about trying to embrace all demographics as they seek to make themselves the city's most-beloved (and well-attended) professional sports franchise. Which means the Hawks certainly haven't forgotten the kiddies in their quest to be idolized by one and all.

Witness the "Blackhawks TV for Kids" program set to air Saturday, May 15, at 1 p.m. on WMAQ-Channel 5. The first-ever programming of its kind, the show's content has been created especially to appeal to a younger demo.

Among other things, the show will include a segment about Blackhawks players and their dogs. Yes, these hard-charging hockey players do have their pooches too: Troy Brouwer has his Ari; Dustin Byfuglien has his Walter, and, best of all, Patrick Sharp has a dog named Shooter (!!).

Another segment will pit Hawks against each other in several mini-Olympics-style competitions: Brian Campbell and Kris Versteeg will go against Patrick Kane and Adam Burish in speed skating. Jonathan Toews and Andrew Ladd will be pitted against Patrick Kane and Dustin Byfuglien in a popsicle eating contest.

And last but maybe not least, team mascot Tommy Hawk will be seen in a featurette where he gets to demonstrate some of his trademark antics.

1 Comment

Blackhawks, believe us!
We always like you,
Whether attend your games,
Or on TV we watch you.
You’re our great team!
Wish to see you,
In any game that take place,
Our love is that of Romeo.
However how pricy are tickets!
We got’ em in Ticketpolice.com

Leave a comment

Categories

Pages

About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on May 13, 2010 1:11 PM.

Final Comcast SportsNet Blackhawks game not a ratings record-setter was the previous entry in this blog.

WLS-Channel 7 to air special about Chicago's Asian-American community is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.