Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Chicago Blackhawks draw huge ratings on hot Sunday afternoon

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Dare we say it? Chicago Blackhawks-mania has gripped Chicago. The city's pro hockey team, considered a has-been operation as recently as a few years ago, now is headed for the Stanley Cup finals. The Hawks also proved to be powerhouse programming on NBC-owned WMAQ-Channel 5 Sunday afternoon. So much so that the telecast of Game Four pitting the Hawks against the San Jose Sharks had an impressive 14.3 overnight rating in the Chicago market. That was really big for a sunny Sunday afternoon in Chicago with temps near 90 degrees. But the rating for the Hawks-Sharks game telecast was even big enough to eclipse any and all prime time ratings Sunday night, including hit programs such as "Lost," which had a 9.3 rating in Chicago, and "Celebrity Apprentice," which pulled a 10.3 rating.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on May 24, 2010 1:17 PM.

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