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Lewis Lazare follows Chicago media and marketing news

Bernie DiMeo launches new public relations firm

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He's back. And none too soon, if you ask us. Just weeks after shuttering his 22-year-old ad agency, DiMeo & Co./Chicago, Bernie DiMeo is going back to his roots in the communications world and launching a new public relations firm, Bernie DiMeo Communications. The firm's tag line (and with Bernie at the helm, how could it not have one?) is "Old Dog. New Tricks." By that, DiMeo intends to suggest that his new firm will combine the best of old school, traditional public relations practices with the potential and power of new media. "I may be an old dog, but I have learned some new tricks," said DiMeo.

We're sure he has learned plenty of tricks over the years, but most importantly, DiMeo understands the essence of public relations -- the ability to spot a good story and then sell it. If that means using a gimmick or two, then DiMeo will. He's smart that way. And it's what made watching and writing about his now-defunct ad agency so much fun for the past decade.

DiMeo and his new PR team, for now, intend to operate in a lean, low-overhead fashion. His team will forgo a traditional office space and work independently or collaboratively, depending on a project's needs. But DiMeo knows where he can find "office space" if he needs it. "We have about 50 satellite offices around the city, and they all have a liquor license," said DiMeo, who can do quips with the best of them.

He will start out with a small but wide-ranging roster of clients, including the Lake County Fielders baseball team; Gold Coast Tickets, the city's largest ticket brokerage; Phil Stefani Signature Restaurants and the ad agency ESW Partners/Chicago. "ESW is full-service in every way except for PR, so it's a good fit," said DiMeo.

The start-up team at BDC includes Robin Boesen, vice-president; Keith Romero, vice-president, strategic planning, and Nick Ulivieri, account executive overseeing new media. For more information on BDC, visit the newly-launched Web site,

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on May 4, 2010 2:55 PM.

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