Euro RSCG/Chicago is losing one of its only showcase accounts, Valspar paint. The Valspar account is now reportedly seeking a new agency partner. Valspar was seen as a conflict with Dulux, a paint brand for which Euro RSCG is the new global agency of record.
The $100-million Dulux account, a considerably larger piece of business than Valspar, will be based in Euro RSCG's London office. But a Euro RSCG spokesman said a number of shops in the Euro RSCG network will work on the Dulux account. Though Dulux is a familiar paint brand in many parts of the world, it is not readily available in the United States.
The loss of Valspar leaves a big whole in the Euro RSCG/Chicago account roster. The agency still handles consumer advertising for a handful of clients, including Hornitos tequila, Effen vodka and Barilla pasta. But the Valspar work had garnered considerable attention for the agency. Valspar print work is up for a Kelly Award this year. The Kelly Awards recognize the best in magazine advertising. A Euro RSCG spokesman said the agency's last campaign for Valspar is expected to break in a couple of weeks. The spokesman said the agency does not expect any layoffs due to the loss of the Valspar business.
Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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