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Valspar paint account exiting Euro RSCG/Chicago

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Euro RSCG/Chicago is losing one of its only showcase accounts, Valspar paint. The Valspar account is now reportedly seeking a new agency partner. Valspar was seen as a conflict with Dulux, a paint brand for which Euro RSCG is the new global agency of record.

The $100-million Dulux account, a considerably larger piece of business than Valspar, will be based in Euro RSCG's London office. But a Euro RSCG spokesman said a number of shops in the Euro RSCG network will work on the Dulux account. Though Dulux is a familiar paint brand in many parts of the world, it is not readily available in the United States.

The loss of Valspar leaves a big whole in the Euro RSCG/Chicago account roster. The agency still handles consumer advertising for a handful of clients, including Hornitos tequila, Effen vodka and Barilla pasta. But the Valspar work had garnered considerable attention for the agency. Valspar print work is up for a Kelly Award this year. The Kelly Awards recognize the best in magazine advertising. A Euro RSCG spokesman said the agency's last campaign for Valspar is expected to break in a couple of weeks. The spokesman said the agency does not expect any layoffs due to the loss of the Valspar business.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 7, 2010 2:31 PM.

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