Tris3ct/Chicago has won a silver Reggie Award for its work on behalf of client Old Style. The award-winning "Grow the Ivy" campaign took the first -- and oldest -- sports sponsorship in history and brought it to life as part of the overall Old Style brand re-launch. The winning work included bottles that really "grew" ivy as you held them, using temperature-sensitive, color-changing ink. The campaign also included in-store displays featuring Wrigley Ivy walls build from 24-pack packaging to Wrigleyville Ivy out-of-home billboards.
The Promotion Marketing Association gives out the Reggie Award, the highest honor in integrated marketing. Winners were selected from among 339 entries.