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Stephen Leps exiting Zig/Chicago

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leps_headshot_color.jpgAfter a little more than a year in the job, Torontonian Stephen Leps is leaving his post as creative director at Zig/Chicago. Leps said he is going to another job in Chicago, but cannot reveal what that is yet. There were high hopes when Leps arrived that he would be able to establish some new momentum at the Zig boutique shop after Kevin Lynch's departure as the agency's top creative. But as the economy went into a tailspin, Leps failed to make much headway, though a spokeswoman for the agency did indicate the shop picked up new business from Unilever and the Tribune Media Group while Leps was in residence. But it was not the kind of big bump up in new business that Leps had suggested he could provide when he first landed in Chicago in early 2009.

Leps told us he is "really excited" about his new gig. Though Leps was a disappointment at Zig, his failure to work wonders there may suggest he is better suited for a job as a hands-on creative than he is for one where he is required to manage and grow an agency. Leps said he is leaving a shop with a staff of 10, including four creatives. He also said he doubted Zig would opt to fold the Chicago outpost at this time. A Zig/Chicago spokeswoman said Zig/Toronto's creative leader Aaron Starkman would oversee work here for the time being while a search for Leps' successor is underway.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 1, 2010 11:35 AM.

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