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Richard Fielding named to Kantar Media post

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Richard Fielding has been named to the newly-created position of chief client officer at Kantar Media North America. Fielding will oversee development and promotion of new services and core products. Fielding was most recently vice-president, director global research group, for Starcom MediaVest Group, where he was responsible for developing and deploying core agency consumer insight-based tools for the agency's network. "The fluid nature of media today necessitates constant innovation and product development to service the evolving needs of clients on both the buy and sell side of the industry," said Terry Kent, Kantar Media managing director. Fielding will be based in Chicago and report directly to Kent.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 20, 2010 3:46 PM.

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