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Lewis Lazare follows Chicago media and marketing news

R/GA prepping for its arrival in Chicago

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R/GA, a New York-based agency that certainly isn't shy about touting its success as a digital-focused shop, is heading to Chicago this year. We're just waiting to find out exactly when and where in the city R/GA expects to put down roots. What is known now is that the shop will partner initially with sister Interpublic shop DraftFCB/Chicago to work on some business for S.C. Johnson, a client the two agencies have in common. It's likely, of course, R/GA's Chicago outpost would look to pick up new accounts that would be handled out of Chicago.

The flagship New York operation has more than 700 employees. The agency has added more than 100 people just since January. It's unknown, as of now, exactly how many would be on staff initially in the Chicago office. R/GA also currently has outposts in San Francisco and London, and expects to add Sao Paulo and Singapore later this year to help with the agency's international Mastercard business.

R/GA mover and shaker Bob Greenberg saw the digital age coming on strong while it was still in its infancy. He reshaped R/GA accordingly, and he's benefitted from the foresight in a big way.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 8, 2010 11:29 AM.

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