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Lewis Lazare follows Chicago media and marketing news

Is WGN-AM eyeing ex-WLS-AM mid-morning host Mancow Muller?

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Is the outspoken Mancow Muller headed for a berth at Tribune Co.-owned WGN-AM (720)? Rumors swirled Thursday that Muller and WGN were talking. But WGN general manager Tom Langmyer dismissed the rumor. "We talk to a lot of people all the time," said Langmyer.

For more than a year, WGN program director Kevin Metheny has been busy making numerous programming and talent changes at the station. In so doing, he has angered a number of longtime WGN fans, many of whom have said they no longer can relate to the station. But Metheny also has been adamant about trying to woo a younger 25 to 54-year-old listener base, and he maintains much of what he has done at WGN was done with that goal in mind.

Muller was unceremoniously cut loose earlier this year from Citadel Broadcasting's news/talk WLS-AM (890), where he had been paired with Pat Cassidy, who has since returned as morning drive co-anchor at all-news WBBM-AM (780). Cisco Cotto was moved from afternoon drive, where he was briefly paired with Roe Conn, to fill the mid-morning slot vacated by Muller and Cassidy at WLS-AM. At the time of his dismissal from WLS, Muller was vocal about the raw deal he believes he had gotten from the station.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 29, 2010 2:33 PM.

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