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Lewis Lazare follows Chicago media and marketing news

Euro RSCG/Chicago debuts new Hornitos tequila work

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Cougar Phone.jpgEuro RSCG/Chicago has completed its first two 15-second spots for Hornitos tequila, and they are both tied to the theme "Nights of Greater Possibilities." In "Cougar Phone," a guy has come over to visit a buddy and tell him about the hot cougar he ran into -- at a bar we suppose. "Cougar" is the slang term for an older woman who digs younger men.

When the guy phones his female conquest, the cell phone on his friend's table begins to ring. When the friend calls out to his mother that she has a phone call, we realize the cougar the guy is lusting after is, in fact, his friend's mom. The campaign tagline is "Hornitos Premium Tequila. Purer Than Your Intentions." "Cougar Phone" feels a little too rushed (as is often the case with 15-second commercials), and therefore not as amusing as it might have been with more time to build up to the phone call.

A second spot "Doris" is about a female bartender with a well-developed fashion sense who does a good deed for a patron who wants to spend time with some women in the bar instead of reporting for work. Again, Doris seems to be an interesting character who gets short shrift in 15 seconds -- robbing the spot of a lot of its potential.

2 Comments

I was wondering is the actor from cougar phone the same actor that plays on the USA show royal pains as the doctor

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 27, 2010 3:28 PM.

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