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David Hernandez heads back to Ogilvy/Chicago in expanded role

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hernandez_david_port.JPGDavid Hernandez is rejoining Ogilvy & Mather/Chicago as managing director of OgilvyOne and executive creative director of Ogilvy & Mather. Hernandez previously worked at OgilvyOne from 2003 to 2009, before joining Tribal DDB in Chicago as managing director.

Hernandez's jump back to Ogilvy comes as Tribal DDB/Chicago is going through a massive downsizing in the wake of the loss of its State Farm business to DraftFCB/Chicago. There had been talk a couple of months ago of Tribal DDB merging its operations with sibling DDB/Chicago, which has been in a major slump for several years. But several high-up DDB operatives were reportedly resisting such a merger.

Hernandez's return to Ogilvy is part of the shop's efforts to position itself as a digitally-savvy operation. "David is an exceptional digital leader who will be a great addition to our Chicago management team," said Jack Rooney, president, O&M/Chicago. "David's expanded creative role is designed to provide digital creative leadership across all agency disciplines," added Joe Sciarrotta, chief creative officer of Ogilvy & Mather/Chicago.

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Lew, wait -- did you actually mention Draftfcb winning some business? Are you saying that Draftfcb exists for some other reason than for you to carp? I just want to make sure I got this right...Draftfcb won some business? Some DIGITAL business?

Have they been winning anything else? I mean, I've heard rumors, but these just couldn't be news until they're mentioned in your column.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 20, 2010 2:59 PM.

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