David Hernandez is rejoining Ogilvy & Mather/Chicago as managing director of OgilvyOne and executive creative director of Ogilvy & Mather. Hernandez previously worked at OgilvyOne from 2003 to 2009, before joining Tribal DDB in Chicago as managing director.
Hernandez's jump back to Ogilvy comes as Tribal DDB/Chicago is going through a massive downsizing in the wake of the loss of its State Farm business to DraftFCB/Chicago. There had been talk a couple of months ago of Tribal DDB merging its operations with sibling DDB/Chicago, which has been in a major slump for several years. But several high-up DDB operatives were reportedly resisting such a merger.
Hernandez's return to Ogilvy is part of the shop's efforts to position itself as a digitally-savvy operation. "David is an exceptional digital leader who will be a great addition to our Chicago management team," said Jack Rooney, president, O&M/Chicago. "David's expanded creative role is designed to provide digital creative leadership across all agency disciplines," added Joe Sciarrotta, chief creative officer of Ogilvy & Mather/Chicago.