Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

David Hernandez heads back to Ogilvy/Chicago in expanded role

| 1 Comment

hernandez_david_port.JPGDavid Hernandez is rejoining Ogilvy & Mather/Chicago as managing director of OgilvyOne and executive creative director of Ogilvy & Mather. Hernandez previously worked at OgilvyOne from 2003 to 2009, before joining Tribal DDB in Chicago as managing director.

Hernandez's jump back to Ogilvy comes as Tribal DDB/Chicago is going through a massive downsizing in the wake of the loss of its State Farm business to DraftFCB/Chicago. There had been talk a couple of months ago of Tribal DDB merging its operations with sibling DDB/Chicago, which has been in a major slump for several years. But several high-up DDB operatives were reportedly resisting such a merger.

Hernandez's return to Ogilvy is part of the shop's efforts to position itself as a digitally-savvy operation. "David is an exceptional digital leader who will be a great addition to our Chicago management team," said Jack Rooney, president, O&M/Chicago. "David's expanded creative role is designed to provide digital creative leadership across all agency disciplines," added Joe Sciarrotta, chief creative officer of Ogilvy & Mather/Chicago.

1 Comment

Lew, wait -- did you actually mention Draftfcb winning some business? Are you saying that Draftfcb exists for some other reason than for you to carp? I just want to make sure I got this right...Draftfcb won some business? Some DIGITAL business?

Have they been winning anything else? I mean, I've heard rumors, but these just couldn't be news until they're mentioned in your column.

Leave a comment



About the blogger

Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

About this Entry

This page contains a single entry by Lewis Lazare published on April 20, 2010 2:59 PM.

WBBM-Channel 2's Jeff Kiernan to be honored with communicator award was the previous entry in this blog.

Chicago chapter of AICE to host 2010 awards show is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.