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Chicago Fire selects three local agency partners


The Chicago Fire soccer club has selected a trio of agency partners to assist with marketing the team. They are Schafer Condon Carter/Chicago, All-Terrain and PACO Communications.

SCC will be responsible for brand positioning, advertising campaign development and activation and ongoing brand stewardship. All-Terrain will provide broad-based strategic marketing support, including experiential and grassroots marketing, sponsorship activation, social media/mobile platform campaigns, media relations and influencer marketing. PACO Communications will handle Hispanic creative, media placement and tactical application of the Fire's brand initiatives.

The Fire, in conjunction with all three shops, is launching a new marketing campaign with the theme line "We Are the Fire," an effort designed to appeal to passionate soccer fans who are emotionally engaged with the game.


Why choose a company for social media when they don't even have a corporate Twitter acct - the most basic of all SM solutions? Furthermore their corp site is all over the place - Fullscreen pop-ups with huge loads even on broadband, links that don't work and pop-up spam ( Their presentation must kick ass, because the 24-7-365 online representation is outdated and frankly low-level quality from design to content to functionality.

FO making more good moves. Great job

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on April 21, 2010 5:04 PM.

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