Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

USA vs. Canada Olympic hockey game draws large numbers on NBC

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Sunday afternoon's USA vs. Canada Olympic gold medal hockey game telecast on NBC was the most-watched hockey game in 30 years. Canada's 3-2 overtime victory drew an average viewership of 27.6 million, the most-watched hockey broadcast of any kind since the USA vs. Finland 1980 gold medal game in Lake Placid on Feb. 24, 1980. For historical comparison, the "Miracle on Ice" 1980 Olympic semifinal hockey game between the USA and Russia that aired on tape delay from the Lake Placid Games drew 34.2 million average viewers.

"We've been fortunate to have a front-row seat to observe a nation of fans that appreciates winter sports, is proud of their winter sport heritage and celebrates success -- no matter which country wins," said Dick Ebersol, chairman, NBC Universal Sports & Olympics, adding " 'O Canada' will never be the same."

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 1, 2010 2:15 PM.

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