Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Potbelly exits Euro RSCG/Chicago

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One of few fun pieces of business in the Euro RSCG/Chicago client portfolio has exited the agency. We're talking about Potbelly Sandwich Works, which has been busy expanding its store footprint the past year, as it also has been expanding its menu offerings. The restaurant chain now offers a broader array of sandwiches in various sizes. And Potbelly has been aggressively testing different soup and cookie offerings, with the apparent goal of improving the variety and upgrading the taste profile of some of its other menu items. A Potbelly spokesperson could not be immediately reached for comment. But a Euro RSCG spokesman said Potbelly and Euro RSCG mutually agreed to part ways. Potbelly is believed to have taken its advertising in-house, at least for now.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 12, 2010 3:05 PM. taps BBDO/New York as agency of record (for now) was the previous entry in this blog.

Substance/Chicago to handle AIDS Walk & Run is the next entry in this blog.

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