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Lewis Lazare follows Chicago media and marketing news

PNC Bank to sponsor new Wrigley Field club

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In anticipation of the rebranding in June of the National City banks in the Chicago market with the PNC bank name, PNC Financial Services Group has signed on as the lead sponsor of the PNC Club of Chicago, a deluxe 71-seat sanctuary being built out behind the third-base line at Wrigley Field. The new club will offer high-end catering, a full-service bar, concierge service, large-screen TV's and indoor and outdoor seating.

With this new sponsorship deal, PNC apparently intends to build on the longstanding relationship already established between the Chicago Cubs and National City. "Our expanded partnership with the Cubs reflects our plans to grow throughout Chicagoland, build our brand and support our community," said Joseph Gregoire, president of Illinois Banking for National City, now part of PNC. "We're excited to offer this larger, more open suite to businesses and entrepreneurs looking to entertain clients or prospects at a game," added Wally Hayward, chief sales and marketing officer for the Cubs.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 4, 2010 3:47 PM.

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