Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

National Pork Board taps Schafer Condon Carter/Chicago

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The National Pork Board has selected Schafer Condon Carter/Chicago as its agency of record following a review. Effective immediately, SCC will develop an integrated consumer marketing program for the National Pork Board, including strategic brand development as well as traditional and non-traditional advertising. SCC is partnering with Spark Communications for traditional media and will handle digital media in-house. "In Schafer Condon Carter we found a marketing partner with a deep understanding of our business, the ability to deliver an integrated communication solution and the passion to help us energize our brand," said Ceci Snyder, vice-president of domestic marketing for the National Pork Board.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 9, 2010 12:23 PM.

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