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Lapiz/Chicago adds digital and shopper marketing practices

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Chicago-based Lapiz, an Hispanic-focused ad agency, has added digital and shopper marketing practices to its menu of offerings. "We have a strong reputation of having the most intimate understanding of Hispanic consumers' behaviors, and can swiftly apply that knowledge to our new practice areas to move consumers to action," said Dolores Kunda, president and chief executive officer, Lapiz. Eduardo Alvarez has been tapped to lead Lapiz's digital unit. And Toni Knoop will head Lapiz's shopper marketing efforts. Lapiz's current client roster includes U.S. Cellular, Allstate, Kellogg and Procter & Gamble. The 2010 United States Census forecast estimates that 50 million Hispanics are currently living in this country,

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 2, 2010 11:42 AM.

Bonneville International promotes two key execs was the previous entry in this blog.

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