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Jim Beam to team with ESPN for new branded Web series

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Deerfield-based Jim Beam Bourbon is teaming up with sports behemoth ESPN to launch "The Next Round -- Served Up by Jim Beam," a Web series hosted by ESPN personality and journalist Scoop Jackson. He will interact with famous guests and discuss the news with a focus on sports and pop culture. Jackson has covered sports and culture for more than 15 years.

"The Next Round" will debut on April 3, during the first commercial break of "Sports Center" airing at 10 p.m. central daylight time and on New content will air every two weeks on

Segments will be taped in Los Angeles in a custom-built studio and at remote locations, including cities hosting major sporting events. The Web series premiere will be shot in a Boston bar to coincide with baseball's opening day. "We like to create legendary experiences for guys, and we know that they bond over Jim Beam cocktails and sports," said Kelly Doss, senior director, bourbons,f or Beam Global Spirits & Wines.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 23, 2010 11:12 AM.

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