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Euro RSCG/Chicago to handle PureCircle ad account

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Oak Brook-based PureCircle, a manufacturer of stevia-derived sweeteners, has named Euro RSCG/Chicago its integrated ad agency of record and Ketchum its public relations agency of record. Euro RSCG will develop consumer advertising, including digital, for the company.

PureCircle also is maintaining a relationship with London-based Still Waters Run Deep, which has done brand identity and Web site work for the company. The current plan is to accelerate the mainstreaming of stevia-sweetened products with new work from Euro RSCG debuting in late spring or early summer.

"Global demand for naturally sweet, reduced-calorie solutions made with stevia is growing at a rapid pace," said Jason Hecker, group marketing director for PureCircle. "We are excited to work with PureCircle to help them meet the huge increase in consumer and manufacturing demand for naturally sweet, zero and low-calorie food and beverage products," said Jamie King, co-president of Euro RSCG/Chicago.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 31, 2010 11:20 AM.

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