Young & Rubicam/Chicago has been named agency of record for Einstein Bros. Bagels. As agency of record, Y&R will handle creative, digital and media initiatives. The win came after a review that included three other agencies. "We had immediate chemistry wit the team and can't wait to get to work," said Kary McIlwain, president of Young & Rubicam/Chicago.
There are over 350 Einstein Bros. locations in 27 states. Einstein Bros. Bagels was named one of the top 10 healthiest restaurant chains by Health Magazine in 2009. "We were impressed with the integrated ideas the agency (Y&R) delivered both on and offline," said James O'Reilly, chief concept officer for Einstein Noah Restaurant Group.