Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Discover Card is launching new value-focused ad campaign

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Print ad.JPGRiverwoods-based Discover Card is launching a new ad campaign designed to emphasize the value to the consumer in having and using the card. The ads will talk about Discover Card's cash rewards program, its customer service and its heritage as no annual fee card. The hope is that the campaign will keep current cardholders loyal and encourage those consumers who don't currently use a Discover Card to reconsider.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 23, 2010 3:11 PM.

Third Blackhawks TV installment to air on WGN-Channel 9 was the previous entry in this blog.

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