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Crocs unveils new ad campaign from Cramer-Krasselt/Chicago

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Yoga.jpgCrocs, the distinctive footwear made of a substance called Croslite, launches its first global marketing campaign from Cramer-Krasselt/Chicago this week -- timed to coincide with the debut of the brand's spring and summer shoe line for women, men and children.

Perhaps deemed a fad when the brand debuted several years ago, Crocs now appears to be intent on sticking around for the long haul. "Our new campaign will reinforce what Crocs really stands for -- cheeky innovation in the form of a feather-light, odor-resistant, form-to-fit shoe," said Ken Chaplin, vice president of marketing for Crocs.

The tagline for the new ad campaign is "Feel the Love," and C-K seems to be going for a bit of a warm and fuzzy feel in the new advertising. Without getting too warm and fuzzy, mind you. There also a new character called Croslite who will be woven into the campaign. We'll have more to say about the work in next Monday's ad column.

1 Comment

I love Crocs! I feel the love with every pair I wear (about 20 pairs, I lost count).

I just bought two pairs of the slingback shoe for a more dressy look to wear to work so I have comfortable feet all day long.

There just is nothing that I could ever put on my feet that compares to a Croc. I have mountain climbed in Italy and also walked for miles in my Crocs. In the past I have had foot problems with my feet as I age and I have had to bought custom inserts for my shoes for support recommended by my doctor. Wearing a pair of Crocs I don't have to worry about inserts and I don't have any comfort issues.

Another factor is that I just cycled two pairs of my winter crocs in the washing machine. I can touch them up with Croc Butter and they will look as good as new!

When my daughter visits from Germany I take her family to the nearest Croc outlet store and they stock up on Crocs, not only for themselves, but to take back to relatives in Germany that love them also.

The kids also love changing the jibits on their Crocs. Who would ever think that wearing shoes would be fun!

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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