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Bob Garfield to exit Advertising Age ad review column

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Sources report that Bob Garfield, long-time ad critic for Advertising Age, is preparing to exit the trade publication in early April. Garfield's departure will leave critic Barbara Lippert of competing trade pub Adweek as the only writer regularly critiquing advertising for the industry's trade publications. Garfield reportedly will still be an occasional contributor to Ad Age.

Garfield has been writing advertising critiques for decades, though his work for Ad Age seemed to have taken on a somewhat lower profile in recent months -- perhaps a prelude to his departure. Like some others who have covered the ad industry for a lengthy period of time, Garfield, in his reviews in recent years, seemed to reveal a growing disdain for the increasingly subpar creative efforts of many ad agencies -- that is when he wasn't being overly and smugly self-referential, a characteristic of his writing for which he was well-known.

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Lets not forget that he would barely bother covering most modern media. Like the dinosaurs on Mad Ave he covered, it was all about the TV spot (even this year) for Garfield. Good riddance to useless rubbish.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 24, 2010 12:28 PM.

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More on Bob Garfield's very big exit as Ad Age ad critic is the next entry in this blog.

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