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Bill Gamble out as program director at WUSN-FM and WCFS-FM

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Bill Gamble has departed his dual post as program director for WUSN-FM (99.5) and WCFS-FM (105.9), both CBS Radio Chicago outlets. Gamble lasted about 10 months on the job, during which time WUSN-FM continued to be a top-10 performer in the 25-to-54 adult demo in the Arbitron ratings. WCFS-FM has shown some success in attracting more women listeners, but just days before his exit Gamble conceded more work needed to be done to get that station where it needs to be in the ratings. CBS Radio has been aggressively running ads promoting WCFS in recent months.

WCFS had been rumored in recent months to be the outlet CBS Radio might use to simulcast sports talk WSCR-AM (670) on the FM band, but sources within CBS Radio Chicago say there are no plans to do that on WCFS or any other CBS Radio FM outlet in the Chicago market at this time. Sources also said CBS Radio market manager Rod Zimmerman may opt to bring in separate program directors for WUSN and WCFS or possibly go with one PD for both stations again.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 30, 2010 11:54 AM.

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