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Anita Puri added to ranks at Digitas/Chicago

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Puri, Anita_January2010.JPGAnita Puri has joined Digitas/Chicago as senior vice-president of marketing for the Kraft account. She will report to Susan Canavari, executive vice-president of Digitas. Puri joins the agency from Quaker Foods & Snacks division of PepsiCo, where she was director of marketing leading the Equity and Marketing Communications Group. Prior to joining PepsiCo, Puri worked in marketing communications at Ameritech. She also previously spent 12 years in the Chicago advertising industry at several ad agencies, including Leo Burnett, Foote Cone & Belding and Element 79 Partners. The Puri appointment is the second strategic move to serve Digitas' growing Kraft relationship. The formation of the KraftOne Team was announced in early January. That team serves the Kraft global agency of record relationship.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on March 3, 2010 11:31 AM.

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