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Versus cable channel set to "Make It Happen" for hockey fans

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nhl7.jpgThey apparently really get what hockey is all about at Versus. During the season, the Versus cable channel airs a number of NHL hockey games and Stanley Cup playoffs

To whet the public's appetite for watching hockey when the regular season resumes in March, Versus is debuting a new commercial developed in-house called "Make It Happen" that will air during Olympic hockey telecasts on NBC and various of its sibling cable channels. TV viewers will see a 30-second version of the commercial.

But the long-form, 60-second iteration is available on YouTube.com. As those who check it out will note, the longer version does a fabulous job of projecting the visceral excitement of hockey and the intense fascination with -- and love of -- the sport shared by the game's true fans.

"Make It Happen" was directed by Brett Morgen, who most recently helmed "Truth in Motion: The U.S. Ski Team's Road to Vancouver," a documentary about the United States's ski team and its preparations for the 2010 Winter Games that debuted on NBC on Jan. 30. Morgen obviously has a great feel for film and a talent for creating dramatic tension using the medium.

The Chicago Blackhawks could use a spot like "Make It Happen" to pull in more fans -- not that they don't have plenty already. The current crop of Hawks commercials with players skating up to a microphone and saying a line or two are okay, but they hardly begin to convey the full scope of what makes the team and the game they play so compelling. Especially in this season, when the Hawks look to be a serious contender for the Stanley Cup.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 16, 2010 1:12 PM.

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