StayWell Custom Communications, a division of MediMedia USA, has tapped Tom, Dick & Harry/Chicago, for a re-branding effort. StayWell serves hundreds of clients representing several channels in the healthcare industry, including hospitals and health systems, health plans, employers and retail pharmacies. SCC has offices in Evanston, Salt Lake City and Yardley, Pa.
In a review that began last year, TD&H bested more than a dozen agencies to get the assignment. Noted Bob Volkman, TD&H creative partner: "A lot of our new business comes via referrals from people we've worked with before, and in this case we were initially recommended by a former colleague. There's always a little added pressure to do well when someone you know is counting on you."