Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Susan Credle's big night is almost here

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PX207_7B6B_7.JPGFriday night will be a big night for Susan Credle, Leo Burnett/Chicago's relatively new chief creative officer. It will mark the debut of the first major commercial she has overseen from start to finish since arriving at Burnett in early October. It's an Allstate execution with actor Dennis Haysbert that will debut during the Vancouver Winter Olympics opening ceremonies on NBC. A lot of effort went into the development and creation of this spot. It was even being re-edited as late as Wednesday. Like it or not, the Allstate effort should say a lot about what kind of creative standard Credle will adhere to as she attempts to remold Burnett into more of a creative force than it has been in recent years.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 11, 2010 4:07 PM.

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