Chicago Sun-Times
Lewis Lazare follows Chicago media and marketing news

Susan Credle's and Leo Burnett's big night

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FDR - Family Table.jpgRecently-arrived Leo Burnett/Chicago chief creative officer Susan Credle's big moment really is almost here. An Allstate commercial called "Nothing To Fear," the first major TV spot she has fully shepherded to completion at her new professional home, is supposed to appear for the first time during the fourth commercial break on NBC's telecast of the opening ceremonies of the Vancouver Winter Olympics. That means the 30-second spot should air between 7:10 and 7:15 p.m. here in Chicago, we're told. We've taken a look at the commercial in advance of its premiere, and we'll have more to say about it in our column in Monday's Sun-Times. In the meantime, have a look for yourself at the spot tonight and see what you think. It's a taste of what's happening at the dawn of a new era at Leo Burnett.

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Congrats to Susan for winning a Silver Lion for her first major spot at Leo Burnett.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 12, 2010 3:33 PM.

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