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Ogilvy/Chicago named AOR for American Bar Association

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The American Bar Association has named Ogilvy & Mather/Chicago as its agency of record following a review that included one other finalist. The ABA will work with Ogilvy to support a broad array of marketing outreach programs designed to expand its membership activities. "Ogilvy & Mather/Chicago came to our attention because of their success with the American Medical Association," explained Carolyn Lamm, president of the ABA, adding "they understand the corporate structure and needs of an Association such as the ABA and know how to build successful member outreach programs that cross multiple communications channels." Ogilvy recently was award the integrated marketing accounts for American Family Insurance and CDW, which it handles in conjunction with Ogilvy & Mather/New York.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 17, 2010 11:49 AM.

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