Speaking of "Monsters & Money In the Morning," the overnight Nielsen ratings for the show's debut Monday on CBS-owned WBBM-Channel 2 weren't promising. The first hour of the show from 5 a.m. to 6 a.m. pulled a .6 rating. But that small number fell dramatically to a mere .2 rating in the show's second hour from 6 a.m. to 7 a.m.
That means the show lost around two-thirds of its audience after the first hour. Some viewers may have headed off to work, but others may have simply headed to another local TV station. Per the January 2010 Nielsen numbers, WBBM's old, more traditional early morning news show had averaged a .8 rating from 5 a.m. to 6 a.m. from Jan. 7 to 27, and that number grew to a 1 rating in the 6 a.m. to 7 a.m. hour.