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Jay Lenstrom named CEO of new Red Peak Group marketing services firm

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Jay_Lenstrom_3.JPGFormer Omnicom Group vice-chairman and CEO of Omnicom Asia Pacific Michael Birkin has formed the Red Peak Group, a global marketing services company with offices in Chicago, New York, Los Angeles and London. Red Peak's core competencies include brand consulting and design expertise. The firm's first client is Intel.

Chicago-based Jay Lenstrom, recently CEO of Radiate Group, has been named CEO of the Rd Peak Group, as well as CEO of RPMC, an experiential and sponsorship marketing company that is part of the Red Peak portfolio. "I'm thrilled to join Michael and the Red Peak Group to chart a new course in experiential marketing," said Lenstrom.

Other principals with Red Peak include Murray Schwartz, founder of RPMC, who will serve as chief strategist, and Stewart Devlin, formerly creative director at The Partners, who joins as chief creative officer.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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