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GolinHarris/Chicago goes to work for Izod IndyCar series

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The Izod IndyCar Series has selected GolinHarris as agency of record to work with sponsors, teams and drivers to re-energize the sport of open wheel racing. The agency will focus efforts in the areas of media relations, special events promotion and social media during the 2010 racing season, which kicks of on March 14, in Sao Paulo, Brazil.

The partnership begins immediately and will be led out of GolinHarris's headquarters in Chicago by Molly Currey, a vice-president with the PR firm. "Our goal is to make our drivers stars in the mainstream landscape, and the hiring of GolinHarris is one of the first steps in doing so," said Terry Angstadt, president of the commercial division for the Indy Racing League.

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Lewis Lazare has written the Media Mix column for the Chicago Sun-Times for the past seven and a half years.

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This page contains a single entry by Lewis Lazare published on February 18, 2010 11:06 AM.

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